Stuttgart's renowned sports car manufacturer, Porsche, is gearing up with ambitious goals for 2024. The company's motorsport division, known for its relentless pursuit of excellence, has laid out its "Porsche Motorsport 2024 Aspirations," aiming to dominate the global endurance racing scene. This bold strategy was unveiled during their annual "Night of Champions" event, held at the Weissach development center on December 2.
Porsche's 2024 motorsport calendar is packed with action. The brand plans to participate in major endurance championships, including the prestigious Le Mans, and a series of esports competitions. This approach not only solidifies Porsche's presence in traditional racing but also in the burgeoning world of virtual racing.
The "Porsche Motorsport 2024 Aspirations" also extend to supporting various customer racing activities, reflecting the brand's commitment to nurturing talent at different levels. Nicolas Leutwiler, a Swiss amateur driver, was honored with the Porsche Cup for his impressive performance in the 2023 season. Joining the celebration was Alessandro Ghiretti, the newly announced Porsche Junior from France.
Central to the "Porsche Motorsport 2024 Aspirations" is the Porsche 963's participation in the FIA World Endurance Championship WEC and the IMSA WeatherTech SportsCar Championship. Additionally, Porsche's commitment to sustainable racing is evident with the Porsche 99X Electric competing in the ABB FIA Formula E World Championship.
Oliver Blume, Chairman of the Executive Board of Porsche AG, emphasized the intrinsic link between motorsport and innovation at Porsche. "Our 2024 focus will be on our current portfolio in factory and customer racing," added Michael Steiner, Board Member for Research and Development at Porsche AG.
In a strategic move, Porsche Penske Motorsport has tweaked its driver lineup for the Porsche 963 cockpits in both the FIA WEC and IMSA series. This change aims to optimize their chances in these highly competitive championships, where the margin between victory and defeat is often minimal.
Porsche's involvement extends beyond the track. In esports, the Porsche Coanda Esports Racing Team is set to compete in top series like the ESL R1 and the Le Mans Virtual Series. This highlights the "Porsche Motorsport 2024 Aspirations" to excel in both real and virtual racing domains.
The customer racing aspect of the "Porsche Motorsport 2024 Aspirations" is equally robust, with Porsche supporting teams in various GT series globally. This includes the introduction of GT3 vehicles in the FIA WEC, showcasing Porsche's dedication to offering competitive platforms for teams worldwide.
Porsche's one-make cups, a staple in the motorsport community since 1986, will continue to be a significant part of the 2024 agenda. The brand's commitment to developing racing talent is evident in their support for series like the Porsche Mobil 1 Supercup and the newly launched Porsche Carrera Cups in regions like New Zealand and Indonesia.
The "Porsche Motorsport 2024 Aspirations" are not just about winning races; they reflect Porsche's deep-rooted passion for motorsport, innovation, and the development of both cars and drivers. With a comprehensive plan spanning from traditional tracks to virtual arenas and customer racing, Porsche is set to make 2024 a year of thrilling motorsport achievements.