Formula E and the FIA have taken a significant step forward in promoting gender equality in motorsport with the expansion of the FIA Girls on Track program to all 11 race locations in the upcoming ABB FIA Formula E World Championship 2024 season. This groundbreaking initiative not only aims to increase female participation in motorsport but also includes an exciting new role for participants on the race winner's podium.
The FIA Girls on Track program, focusing on girls aged 12 to 18, has been a beacon of inspiration in the motorsport world. Its expansion to every race weekend, up from five in previous seasons, marks a substantial increase in its reach and impact. In 2024, more than 1,650 girls will have the opportunity to engage with the program at Formula E races in diverse locations like Mexico City, Diriyah, Hyderabad, São Paulo, Tokyo, Misano, Monaco, Berlin, Shanghai, Portland, and London.
Since its inception, the program has influenced over 2,500 girls across 15 race weekends. It provides a platform for leading female figures from various professions within the ABB FIA Formula E World Championship paddock to deliver inspirational and educational workshops. These workshops cover a range of topics, from broadcasting and technology to engineering and media roles, offering participants a comprehensive look into the motorsport industry.
The newly enhanced FIA Girls on Track program includes several key features:
- A selected participant will join the ceremonies team and be present on the victory podium after each race, highlighting female inclusion in motorsport.
- An immersive work experience placement is offered within the ABB FIA Formula E World Championship ecosystem during race week.
- A minimum of 100 girls will participate in workshops at each track, with an additional 50 involved in career talks at local universities in every race market.
- Formula E’s website will provide resources emphasizing skills and career development opportunities in motorsport, including future FIA Girls on Track activations.
- The program boasts a new and enhanced brand identity, reflecting the women involved and resonating with the broader audience following the rebrand of the ABB FIA Formula E World Championship at the start of Season 9.
- There is increased engagement with past participants to further develop their education and understanding of career opportunities in motorsport.
Julia Palle, Vice President of Sustainability at Formula E, expressed excitement about taking the FIA Girls on Track program to the next level. “We are thrilled to set the standard for how sporting organizations can educate, upskill, and integrate the next generation of female leaders into their workforce. Our commitment to furthering gender equality is a testament to our innovative spirit and the importance of maximizing the potential of this program.”
Deborah Mayer, President of the FIA Women in Motorsport Commission, also shared her enthusiasm. “The FIA Women in Motorsport Commission is firmly committed to increasing female participation in motorsport at all levels. FIA Girls on Track offers the perfect platform to introduce young girls and women to motorsport and the varied career opportunities it presents.”
Supported by Hankook, ABB, WAE, and Allianz, the FIA Girls on Track program stands as a shining example of how sports can champion gender equality and create opportunities for women in traditionally male-dominated fields. This initiative not only promotes inclusion but also paves the way for the future generation of female leaders in motorsport.