Castore Joins Forces with Hendrick Motorsports for NASCAR Cup Series

Castore's partnership with Hendrick Motorsports ushers in a new era of performance sportswear in NASCAR, blending innovation and style in an exciting collaboration set to debut in 2024.

Castore Joins Forces with Hendrick Motorsports for NASCAR Cup Series

In a groundbreaking move for the world of NASCAR, global apparel brand Castore has announced its official partnership with Hendrick Motorsports, the most successful team in NASCAR Cup Series history. Starting in 2024, this collaboration will see Hendrick Motorsports donning Castore's premium performance sportswear throughout race weekends, marking a new era in motorsport fashion and functionality.

The partnership, running through 2028, signifies Castore's first foray into NASCAR and their most high-profile engagement in the U.S. market to date. Castore, known for its relentless innovation and quality in sportswear, has established worldwide relationships across various sports, including Formula 1, INDYCAR, soccer, and tennis. This move into NASCAR with Hendrick Motorsports reflects a shared dedication to excellence, innovation, and the continuous pursuit of enhancing athlete performance.

Jeff Gordon, the vice chairman of Hendrick Motorsports, expressed his enthusiasm for the partnership. "With Castore's commitment to elite quality and advanced engineering, we see many commonalities between our two organizations," he said. As Hendrick Motorsports prepares to celebrate its 40th anniversary, this collaboration is poised to elevate not only the team's track apparel but also the performance gear used by their elite pit crews.

Fans of Hendrick Motorsports have reasons to rejoice as well. For the first time, replica kits mirroring team members' attire at the track will be made available to them. These kits, featuring stylized car numbers and sponsor-specific branding, will be accessible through various official channels, including the Hendrick Motorsports online store and, as well as trackside and at the team’s physical store in Concord, North Carolina.

Tom Beahon, co-founder of Castore, shared his excitement about the partnership. "We are incredibly proud to partner with Hendrick Motorsports, a team with an outstanding history in an extremely competitive sport," he said. Castore's venture into NASCAR with Hendrick Motorsports represents a significant step in their growing presence within motorsports, further solidifying their role as a key player in sports apparel innovation.

The debut of Castore's new look for all four Hendrick Motorsports teams is eagerly anticipated, set to premiere on February 4th at the Clash at The Coliseum exhibition race in Los Angeles. This will be followed by the iconic DAYTONA 500 on February 18th, marking the official start of NASCAR's regular season. Both events promise to showcase the synergy between Castore's cutting-edge sportswear and Hendrick Motorsports' pursuit of racing excellence.

This partnership between Castore and Hendrick Motorsports in the NASCAR Cup Series is more than just a collaboration; it’s a fusion of high-performance engineering, style, and the relentless pursuit of victory, ready to take the NASCAR world by storm in 2024.